Lately, I have preferred to bring together my two specialties, illustration and infographics, under the term ‘visual communication’.
The reason is simple: visual communication encompasses both the professional and artistic approach behind infographics and illustration. Mastering the tools is certainly essential, but it is only part of the equation—just as important is understanding the key aspects of a commission and creating and developing a visual solution for them. This often involves audience interaction or brand identity expression, as well as data analysis and the aesthetics of information.
This is a subtle balance between the craftsmanship, the service, and the Art of illustration, requiring knowledge, professionalism, and undeniably, passion.
One thing is sure: this goes far beyond simple decoration. Illustration is more than a ‘simple’ illustration.
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